Active Truth doubled site visitors, tripled orders, and boosted conversions 46%

Founded in 2016 with 100 pairs of tights and a logo created in Microsoft Word, Stevie Angel and Nadia Tucker created the inclusive activewear brand Active Truth, which celebrates women no matter their size, shape, stage of life or ability level. As Active Truth grew in popularity and required more of the founders’ time to manage, it became clear the business needed a more robust solution.

Upgrading to Shopify Plus gave Active Truth the seamless, easy-to-use platform it needed to expand both locally and globally. Being a low code ecommerce platform, the move allowed Active Truth to set and forget its operations so the team didn’t need to manage the website at all hours of the day and night—nor hire expensive developers to manage it.